Why is Citrix, a venturer? Because we realize that our partners bring tremendous value in the table.
What's partners value? Sourcing Leads. Qualification opportunities. Managing the sales cycle. Expertly providing solutions.
We have a great opportunity to have identified for our partners in the $ 4.1 billion addressable mid-market audience to tap. As a result, we are strategically aligned to accelerate joint success in this wide open mid-market space incentives, focusing specifically develop on each of the four types of partner value.
In the words of our VP Worldwide Partner Sales & Strategy, Kimberly Martin we the deck for partners in three key areas are stacking. Growth, profit and predictability
growth
Our announcement of the new Strategic Development Fund (SDF) supports your growth in Sourcing results , expands your ability to penetrate the mid-market , We know that your marketing spend by focusing, you will have a higher chance to identify and generate leads not in our active pipeline. SDF is a flexible, non-limited, proposal-based program that rewards and celebrates partners looking to implement the innovative high-ROI activities.
Profit
We want you to recognize and reward for identifying and qualifying opportunities not in the active Citrix pipeline. With the introduction of Net New Partner Program Sourced , we can do just that. This is an additional benefit for our existing incentives. Opportunity Registration for networking, Advisor Rewards, Specialist CAR Plus and Specialist CAR Bonus
Emphasizing a prepayment discount rewards our partners in a way that aligns with how you pay your people; drive through a higher margin, the ratio relieve more and partner sales staff mores successful in selling Citrix solutions make.
predictability
This refers a reward shown series of specific behaviors throughout the sales cycle to the delimitation of the incentives that enable each of our programs. Identification and qualification of opportunities with Net New Partner sourced and value sales activities, support selling cycle to a successful conclusion of the administration
This definition allows us to have clear and objective criteria, the submission and to simplify verification procedures and to provide a predictable partner found.
and finally we recognize the unique value proposition of partners with proven expertise in delivering Citrix solutions. This trade partners continually demonstrate a depth and breadth of technical strength and a stable of satisfied customers who confirm that these partners have come on the value that drove the original sale. We celebrate those partners who have demonstrated expertise so specialized accelerators (Specialist incentives, specialist CAR Plus and Specialist CAR bonus) do.
Win-Win
Bottom line, we focus on the activities and the value you deliver as a partner. We take out cost and putting profits. With the added recognition of values that partners and define the incentives to do reward partners throughout the sales cycle , where partners value is expressed, we make it easier and more profitable for the partner business with Citrix ,
The achievement of this objective through a transparent and objective method allow us to consistently deliver and demonstrate to earn our loyalty to you to your advocacy and your clear partner of choice. We hope you are excited as we are.
What do I do next?
I encourage you on register now for upcoming workouts so you are fully prepared your income to go full advantage of this new and exciting programs of the minute.
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