After January 2016, I can say with certainty that there is no better introduction to the Citrix family as attending Citrix Summit.
The more than 2,000 partners and 100 employees from 70 countries that joined us in Las Vegas, THANK YOU. The warm welcome I received when exceeded by far what I could have imagined. The Citrix culture lives up to its billing, and then some
partners truly the heart of everything we do at Citrix -. And we are in the cultivation #CitrixPartnerLove wholeheartedly invested
The theme of the Summit 2016 "Build" and build we . connections, learning and experiences that we have together built excite me and excited about the coming year.
together win
I have found that a great way to build a good relationship is to win together. for this purpose on our sales priorities for the coming year is a renewed focus on to make successful our partners. We doubled by reallocation on our core competencies in 2016 on innovation and simplification down and allows thoughts in the critical area groundbreaking where we operate, we make it easier for our partners to win to make us.
Against this background, I would like to with three desired results for our partners, my thoughts of the Summit keynote stage echo
- growth -. There is a $ 100000000 opportunity for our partners in app delivery, mobility, networking and data. $ 4000000000 it is in the middle of the market and enterprise space. To help you better reach this market, we have new mid-market success kits. These kits focus on horizontal applications, including lower TCO, secure remote access and Windows 10 migration and healthcare vertical applications-where nearly a quarter of all middle market opportunity lies. be Look for other applications in financial services and other major industries rolled out during the year
- return -. We are service kits success with our partners design services possibility in mind. To increase this chance, we will reduce the amount of Citrix-led services in the middle of the market, to ensure that our partners are able to offer these services to their clients.
We also understand that incentives are important baselines of our partners and us to win in the middle of the market, especially help. So we open CAR for all customer segments. We are also Net New Partner Sourced be introduced in the coming months, the reward partners continue to invest in the middle of the market and in new ways. Stay tuned
- Foreseeable Engagement - It is important that our partners have a predictable and repeatable form of engagement with us. So we simplify processes for our partners, including CAR. SLAs can be shortened and sales coaching now part of our incentive programs will be.
A new PAM (Partner Account Manager) role was created to support companies planning to provide sales coaching available and to help our partners to establish a direct connection with the right people and resources within Citrix , Each PAMs first priority is to help our partners, tell them where incentives sit and talk about how to capitalize on its pipeline of opportunities.
We are very proud of the fact that 68% of products, sales co-selling with partners in the past year. We fully understand that our partners are the key to our success, past, present and future. We believe in a joint go-to-market approach, and we see great opportunity to build big profits together in the middle of the market.
Thanks for the warm welcome. It is wonderful to be part of such a large family.
Bring your customers at Citrix Synergy 2016 in Las Vegas May 24 to 26 for a great opportunity to further build relationships (and champion new deals). Me
I look forward to a very successful 2016 with you
connected -. follow the Citrix Partner Network on LinkedIn Facebook and @CitrixPartners on Twitter | Join the #CitrixSummit conversation | Connect with @ _KimberlyMartin
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