What is a Vpn Connection

Be the "Top Dog"! Custom marketing for Citrix Service Provider @Summit -

I recently took three Pragmatic Marketing certification courses. In Foundations course, the teacher asked us to shout a definition of marketing. The most common answer was: "The four Ps of marketing," the "product, price, place and promotion."

If you are a Citrix Service Provider, you may be familiar with this very basic definition of marketing, but realistically, you have to help put a real marketing plan in place. And that's OK!

successfully market to your hosted services offerings, you need a plan.

2016 is the year to grow your hosting business, and on the Citrix Summit 2016 I am excited to help move a collection of marketing tips and tricks, and start on a real execute marketing plan.

Participants of SUM180 the Citrix Service Provider track get first access to a normative sample three-month marketing plan - built specifically for Citrix Service Provider. SUM180 the elements of this plan will break

A solid foundation

The basis of a great marketing plan is based on two important elements .. 1) Knowing who your buyer (or buyers) 2 ) Create clear messaging for the buyer. Add SUM180 learn how to identify where the market dynamics for hosted premiums is and how to create clear messaging targeted that can be applied in your company to attract new buyers and expand opportunity with existing customers.

integration savvy marketing tactics in your plan.

Once you have defined your buyer (s) and create clear messaging, you need to start thinking about how to raise the word of your sales pipeline. Whether it's a customer presentation deck for your sales team, an email marketing campaign, videos, blog posts, social media or a live event - you have already set up your messaging, so you just have to figure out how it to make it come to life. Add SUM180, I will. Through proven marketing tactics like the ones I listed just go and show you concrete examples of Citrix Service Provider colleagues who are already finding success

Turnkey marketing resources for Citrix Service Provider

Think not have the time to write and create all this content and marketing activities from scratch? As we talk through each marketing tactic, we will advise you of Citrix Service Provider Marketing and Sales Enablement resources turnkey. From desktop-as-a-Service Messaging Source Doc, to an e-mail care series and much more are these resources, making it easier for you to execute your marketing plan.

win a session free marketing consultation with the team Citrix Service Provider!

I am thrilled to say that this meeting participants have the chance to give the members of the Citrix Service Provider team to win a day off marketing consultancy. The winner will be drawn on completion of the Citrix Summit.

If you are interested in growing your marketing know-how to take, please session in the new Citrix Summit attend marketing track.

I look forward to you! Register for Citrix Summit 2016 today

Stay connected -. Follow Citrix Partner Network on LinkedIn Facebook and @CitrixPartners Twitter | Join the #CitrixSummit conversation

6 of the top reasons for Citrix Summit 2016 - participate

Citrix Summit is designed to be filled with the value from the get-go. As we went deeper into our Summit travel, we are constantly looking for the peak experience for partners to improve the custom fit to your needs.

we want to be the best business partner for you. We asked what you really want, and you told us.

Here are the Top 6 things you can not miss at Summit , because we give you prepare a whole new way to do business with us

1. solutions sandbox demo -. They asked more room to play with our technology and we hear you! Now you can see demos in the Expo Hall, then go and hands-on in the demo sandbox. Designed as a self-directed environment, the demo sandbox will be staffed with engineers and demo mentors willing to help as you experience for yourself how full build and customize client installations. You will leave with the exposure that you have to win positioned ensures

2. Geek Speak @ Summit Theater -. Our Citrix Technical Professionals (CTP) are a group of 50 of the most outspoken, honest and caring technical experts in the Citrix customers and partner ecosystem, as CTPs excellent, their efforts in the back to the Citrix community with the aim of improving technical expertise of the other to see. New this year, we have CTPs present content that you can not find anywhere else. CTP presentations found in the Citrix booth in quick 20 minutes informal chunks, giving the participants and presenters time to add a bit to talk

3. keynote -. Our management team will share their vision and exciting forward-looking strategy for the channel transformation, making the way you do business with Citrix will redefine. They are for the year 2016 detailed direction on the priorities of sales you get your game plan to help increase and to take lucrative opportunities for the very near future and long-term strategies, as customers seek solutions to tarnish.

• Bob Calderoni, interim CEO and President
• Carlos Sartorius, Senior VP ,: They are three leadership keynote speaker listen to Worldwide sales and Services
• Kimberly Martin, vice president, partner strategy and sales

4. Networking - One of the things you love most about Summit? Hands-down, the networking opportunities. This year, we have built in more opportunities for you to share some time with your Citrix colleagues. You are not welcome reception or the always-exciting Partner Appreciation Party (Details coming soon!) To miss and this year we will have more unique opportunities to network. As this year's Summit is a global event, we present Territory time, where you can connect with people from their own region. We also have a women in tech cocktail reception, both men and women who are invited and encouraged to attend!

5. Sessions - This year we bring an even stronger focus on our core products, XenApp, XenDesktop, NetScaler, XenMobile and as well on Citrix Workspace Suite and Citrix Workspace cloud. We do deep dives product and shows you in simple, clear manner how to best position and to sell and how to compete. Because we are laser focused on core products, go to you with a more focused plan away as you go deals and money in 2016.

6. More time make - They told us that the content that we have at Summit too fat for just two days. We heard you loud and clear! Summit has now begin Learning Labs (Instructor-Led and self-study), which a day earlier (on January 10), so you can concentrate on learning what you need to and then bring full concentration to the summit meeting and breakout Sessions. We have also extended the event into a third day, so you have more time in breakout sessions to drill-down, build your strategy in line with our and network with your Citrix counterparts.

bonus for beginners

Yet another special element only for first-time Summit Basecamp - the Summit trip for the first time participants to improve. There is a cocktail reception for first timers who decide on Sunday evening in the Summit Basecamp program, you can give a chance to network before the conference and optimize spent at the top of your time.

So much for you Summit in the memory - if you have not already connected register now

remain - follow the Citrix partner network on LinkedIn Facebook and @CitrixPartners on Twitter | Join the #CitrixSummit conversation

Migration to Cloud Portal Services Manager to Grow Your Business DaaS -

Since the 2015 survey found that desktops-as-a-service market continues to grow.

Many existing Hosted Service Provider now want the DaaS Join community hosted desktops and applications to their portfolio book. They can combine their existing hosted services such as Exchange, Lync, SharePoint, file storage, and so on, to offer companies hosted the complete cloud workspace.

to grow the DaaS business and scale, automating customer on-boarding and management process to reduce the time to market is the key. Citrix CloudPortal Services Manager (CPSM) is to provide the only self-service control panel and automation tools on the market, with the latest Citrix XenApp / XenDesktop, app orchestration has native integration and Share File technologies complete DaaS solution available ,

However, the difficulty that some service providers face is they have the existing IT environments with hosted services and customer managed either manually or via a third panels; As they move to Cloud Portal Services Manager in their existing environment, rather than building a new infrastructure, the cost and keep reducing the customer service continuity? With Citrix Worldwide Professional Services, we have a tool to help.

How it works

Each existing multi-tenant Active Directory environment, regardless of manual or managed through a control panel tool usually has a pattern for hosted customers OUs and identification once CloudPortal Services Manager has been installed, it can be configured to suit your current settings. Here is the overview of the process is to help migrate existing customers and users.

Fine tunes the Cloud Portal Services Manager

The flexibility of this product allows you to manage your clients tenants in many different ways. Most service providers provide CloudPortal Services Manager with its default settings. But for migration purpose is the best practice tune the settings for fine to meet existing environment in the context of preparation for the migration. This also includes the configuration as:

• Active Directory base OU (s) for hosted customer
• Customer OU name pattern
• Customer sub OU structure
• users Active Directory common name pattern
• user sAMAccountName and UPN pattern

If you have Microsoft Exchange service offerings available on the spot, make sure you Exchange service in enable Cloud portal Services Manager and configure with appropriate customer and user to meet your existing plans deals.

create existing customers in CloudPortal Services Manager

After you complete the configuration preparation, it's time to test an existing customer for a trial run to take over.

first create that test customers in CloudPortal Services Manager with the same company name and customer number (or the identifier). The provisioning process is to search for the customer existing OU in Active Directory.

Import the existing user import

existing user is no longer the most difficult and time consuming task, the tool makes the process simple and easy to manage.

Navigate to the leave AD user import page, select your customer users to import into, according to the target AD OU, check the user, and click import. It is so easy!

What if the customer has Exchange accounts

If the client Exchange user has existing, then providing Exchange service to the customer with relevant customers plan and the provision of service for imported users with appropriate user plans that you have in the "fine tuning" of the stage prepared.

For large number of users with the same mailbox settings such as storage limit and enabled protocols such as MAPI, the multi-user service provisioning function in CloudPortal Services Manager will help to simplify the process by in mass deployment.

, so that all their programs are The Exchange service provisioning in CPSM for existing Exchange users not create new mailboxes for these users but instead it is the imported users in the portal to link their existing mailboxes intact ,

What about the existing contacts and distribution groups of customers? The Exchange Import Objects tool can help you achieve that.

Moving Forward

Now you have on-board, the customers, and are willing to offer hosted applications and desktops to them as well as to new customers to. CloudPortal Services Manager is simply easier to use self-service portal hosted workspace management, they can expand-as-you-grow on multiple Active Directory forests, geographic locations and data centers manage, enhance new service integrations and diversify deals. To make the most of the flexible and extensible platform and your DaaS manage and hosted workplace delivery in scale

Related Resources .:

• Manage App and Desktop Delivery to a large extent with Cloud portal Services Manager
• Hosted Workspace self-provisioning Meets user - or why CloudPortal Services Manager is crucial for scaling a DaaS business

Citrix :. Companies Powering go the world go 'round - Brand

Citrix products power the systems of some of the biggest tech companies in the world

Did you know that they also many other companies help you do every day to use their work better; such as hospitals, schools and banks? It's true!

virtualization solutions including XenDesktop and XenApp combined with NetScaler, receiver and XenServer that help doctors patients with better access to information to deal with, help teachers with innovative tools to work together to help students learn in new ways and financial institutions secure mobile banking access to its customers.

But not only give our word to help them to take!

MaineTownship School District

offers to the goal of students and faculty with access to its information technology systems from any device, anywhere, anytime, Maine Township High School District 207 used XenDesktop, NetScaler and XenServer and receiver for Chrome. The fact that students and staff remote access to Google Apps for Education Technologies and Windows productivity tools, help the new infrastructure of the school district provide an improved, unified user experience, while reducing downtime and reduce the cost to the user equipment and technical support ,

Our goal is to provide a fast, reliable and secure information technology experience to transform learning, cooperation and innovation teacher. - Henry part, Deputy Superintendent of Technology and Learning, Maine Township High School District 207

Childrens Hospital Los Angeles

as one of the top children's hospitals in the country, children's hospital of Los Angeles (CHLA) is constantly looking for ways to improve patient care and to make clinicians more effectively. Over the years, this has meant its facilities expansion and growth of its IT infrastructure. In 2013 CHLA updates its Citrix-enabled virtualized environment with new versions of XenApp and XenDesktop, and the addition of NetScaler App Delivery Controller. The results: a fully redundant, fail-safe environment, greatly improved boot and pull through times and a better insight into the performance of

If the environment is not available, people can not access the electronic medical. Record (EMR). And when that happens, the patient care suffers. Therefore, we have built two separate server farms and as a front-end it with redundant NetScalers -. Greg Bush, Director of Technology, Children's Hospital of Los Angeles

Piraeus Bank Egypt

Piraeus Bank Egypt has a workforce of 1,000 and has a broad portfolio of business and investment products. The IT department of the bank requires always-on services to their growing number of branch offices and workers to deliver the required access an ever-increasing number of applications. With XenServer with XenApp, XenDesktop and NetScaler, the bank was able to reduce the cost and energy consumption and realize an impressive 327 percent ROI.

With each new implementation, we always want to achieve high availability, fast response times, integrity and reliability. Our Citrix infrastructure we can achieve this goal. -Hisham Sherif, Deputy Director, Head of IT Department, Piraeus Bank Egypt

These are just some of the many stories we can tell about how real companies are using our products, the lives of their very real customer.

Check out more to improve special Citrix customers!

Would you like to share your success story? We'd love to hear it!

A summit, Two XenApp & XenDesktop releases (7.7 and 7.8) -

Citrix Summit 2016 is underway in Las Vegas announced this week and for the first time ever, Citrix not only one, but two versions of XenApp and XenDesktop on stage.

now for download on Citrix.com is XenApp 7.7 and XenDesktop 7.7, published on December 29 ^th , 2015 Today announced at Summit 2016, Citrix also an upcoming 2016 Q1 release of XenApp and XenApp 7.8. A big event - Citrix Summit, two major product announcements -. XenApp and XenDesktop 7.7 and 7.8

This post covers both versions, and shows how the rapid pace of XenApp and XenDesktop release cycles Citrix makes it possible to bring more innovation to our industry-leading application and desktop virtualization solutions , The accelerated pace allows you more app and desktop applications with your existing deployment speed to address the deployment of applications across the enterprise, and simplify IT management of end-user computing.

XenApp and XenDesktop releases 7.7 (now available)

XenApp 7.7 and XenDesktop 7.7 is now available for download on Citrix.com available. This 7.7 release enhances the ongoing relationship and integrated value between Citrix and Microsoft with new cloud deployment and collaboration improvements, increases flexibility FlexCast Management Architecture (FMA) across multiple geographic locations and simplifies application management with the following features:

• Comprehensive Skype for Business functionality within a virtual desktop app or . As a result of close collaboration between Citrix and Microsoft, this version of RealTime Optimization Pack offers a completely native Skype for Business user experience in a virtual application or desktop, as well as high-quality voice and video.
• Advanced integration with the latest Microsoft platform. You can now use the fast deployment of virtual desktops in Microsoft Azure Machine Creation Services (MCS) feature of XenApp and XenDesktop. In addition, Citrix Provisioning Services now supports on-premise deployment of Windows 10 virtual desktops.
• Improved image provisioning technology. simplifies Rapid deployment of desktop or server images patch management, saving memory and protects configurations based image. This release introduced a number of improvements in the Provisioning Services technology with support for NVIDIA GRID GPU performance improvements on vSphere, FIPS compliant communications, in-place upgrades of target device software, support for modern pre-boot environments, extended license period , advanced APIs and more.
• Simplified management across geographically distributed installations by zones . The new multi-zone management functionality allows you to deploy a XenApp Web site that spans multiple sites or zones thus tightening it to publish multi-site management by allows applications in all zones from a single console.
• Improved application management and monitoring . now have to manage more flexibility and control your implementations. You can specify the number of resource-intensive applications running on a single server now limit to get scalability and performance. You can proactively notifies error conditions or excessive use making it contain simple questions before they affect the entire application, while new use reporting functions use a detailed insight into the use of resources to provide.

XenApp and XenDesktop Releases 7.8 (Coming in 2016 Q1)

the upcoming availability of XenApp and XenDesktop 7.8 Announcement!

Remember all the features and functionality of 7.7 are installed in 7.8, so that the forthcoming XenApp and XenDesktop 7.8 release the feature-rich version of XenApp and XenDesktop on FlexCast Management Architecture to date. This publication focuses on the improvement of application management and delivery, to increase the optimization of the user experience while the server scalability and flexibility of the architecture robust needs to be located based on vertical and users.

The 7.8 version of XenApp and XenDesktop offers the following advantages:

• app simplifies the management of applications on a master OS image with AppDisk stratification. New AppDisk technology allows administrators to package and manage applications, regardless of their master OS image alleviating the complexity of managing multiple, departmental-based images. AppDisk makes it easy without installing or updating applications to influence, the golden desktop or server image.
• Integrated AppDNA compatibility testing for applications with AppDisk coated. AppDNA layering benefits of AppDisk expanded with instant provisioning application compatibility reporting and layer ordering for assigned AppDisks. Now an admin will be able to validate all OS or inter-app compatibility problems and rehabilitate before the AppDisk applications to distribute their employees.
• Seamlessly Manage Microsoft App-V packages from the Studio Admin Console. XenApp and XenDesktop administrators can now use Citrix studio to the distribution of App-V applications on virtual desktops or XenApp servers without a separate App-V servers and database infrastructure simplifies administrative processes and eliminate the additional infrastructure costs to manage.
• Improved app publishing experience. Manage Large companies hundreds of applications to thousands of servers. The newly enhanced Studio features an intuitive user interface for the app-publishing and new features that the admin to publish applications across multiple delivery groups improved day management for easier management and tracking on machines, applications and delivery groups allow.
• Improved graphics performance for virtual desktops. virtual desktop graphics performance optimization is crucial for the acceptance and this version brings even more improvements, including the combination of our innovative Framehawk display technology with our high-performance HDX 3D Pro graphics acceleration for Windows 7 and 8 virtual desktops.
• Higher scalability for innovative technology Framehawk . Newly published offers Framehawk remote display technology a brilliant experience users under very demanding network conditions and provides interactivity in real time on networks where packet loss affect performance. This version brings improvements in scalability to allow more than 40% reduction in memory requirements, up to 20% increase in CPU efficiency and more than 50% improvement in bandwidth efficiency when using touch input and a significantly higher frame rate for a smoother user scrolling.
• and more ... just to give you a few of them experience: the ability to virtual desktops sessions with session recording for VDI record troubleshooting to locate and speed; Extensions for Citrix Storefront as self-service password reset; and vertical-specific extensions as published applications by the client name over, which is very important for health care administrators.

This is just one of many XenApp and XenDesktop announcements this week at the Citrix Summit is made. Read more about our new XenApp and XenDesktop maintenance options that help compensate for long-term planning with fast pace product releases. Stay tuned to hear more about what's new in XenApp and XenDesktop for the latest feature Details and Availability Information 7.8!

Look Citrix Summit Keynotes Live From Central Partner -

In a perfect world, all our partners would participate in able Citrix Summit 2016, but we know that the world rarely perfect. If you are not able to be in January in Las Vegas 11-13, you can still get your colleagues practical for first glance for Citrix Go-to-market strategy for the new year to join.

Log on to Citrix Partner Central and observe the General and Tech Talk keynote live from your device, no matter where you are, and for a new season inspire you let your clients with Citrix solutions for safe use and delight data delivery.

You will hear of the Citrix leaders who are the way to partner mapping growth and opportunity, with a renewed focus on Citrix core products, and learn new resources to use the partners lucrative opportunities in solutions and services enable , They will also provide insight into the key market and technology trends obtained which are on the minds of your customers.

Your local colleagues to participate and hear executives from the new interim CEO along with other Citrix, who share their vision for stronger partnerships and greater joint success

mark your calendar now .:

Summit Keynote schedule
day 1 General session: Monday, January 11 | 8:30 PT

Speaker: Bob Calderoni , interim CEO and President; Carlos Sartorius , senior vice president, Worldwide Sales & Services; Tim Minahan , senior vice president and chief marketing officer; and Kimberly Martin , vice president, partner strategy and sales

Day 2 Tech Talks Keynote: Tuesday, January 12 | 8:30 PT

Speaker: Tim Minahan , senior vice president and chief marketing officer; Bill Burley , corporate vice president and general manager operates, workspace services; Abhishek Chauhan , vice president and CTO, Delivery Networks; and Jesse Lipson , Corporate Vice President and General Manager, Cloud Services

do not miss a moment of the Summit vision and leadership of senior leaders: Visit Citrix Partner Central for all details.

and the date for Citrix Summit 2017 January 9 to 11, at the Anaheim Convention Center in California.

---

Stay Connected save - follow the Citrix Partner Network on LinkedIn, Facebook and @CitrixPartners on Twitter | Join the conversation #CitrixSummit

Citrix Cloud Workspace: Wider Reach, New Pricing, Updated packages -

Citrix Workspace Cloud provides the easiest, fastest and most flexible way to deliver secure mobile workspaces on the market. Period.

Our platform offers tremendous value for our customers and partners ... and we are about to make it even more attractive.

Since we launched the platform back in October 2015 to life, the reaction has fantastic. Our customers love the elegance of a SaaS-style cloud-based management level and a subscription pricing approach.

In its Citrix Summit Keynote Jesse Lipson presented, as we the platform with updates as Workspace cloud are gone is price, are discounted and sold.

Decreased prices, à la carte storage.

First offered customer feedback on how we can improve our pricing and packaging options. So later in Q1 you see Citrix annual subscription price for our Virtual Apps and Desktops reduce package and a reduced price to our Integrated Apps and Data Suite package.

We are also offer Secure documents are service their application to meet separately from the virtual apps and desktops services easier Customers granular flexibility on how to configure workspaces.

even more appeal to large enterprises. Volume discounting

We also listen to our larger customers that need to be able to implement cost-effective and thousands or even tens-of-thousands of seats management loud and clear. In response, we are going to be different Volume Discounts meet its offer to the needs of these large users

One of the elegant features of Workspace cloud is the ability to manage multiple locations -. Often typical for large companies with a global presence. with its flexible ability in combination on any virtualization platform or cloud, this new discounting further increases for large mobile workstation users.

Where we passed.

responsive to implement

should expect customers more services and subscription packages Add on the platform this year Citrix to see. And do not forget the new and exciting technologies in the workspace Cloud Labs area, where you will see graduate to full services at the beginning of this year, some of these experimental services. Stay tuned for more workspace cloud-based innovation.

Follow @Fountnhead