I recently took three Pragmatic Marketing certification courses. In Foundations course, the teacher asked us to shout a definition of marketing. The most common answer was: "The four Ps of marketing," the "product, price, place and promotion."
If you are a Citrix Service Provider, you may be familiar with this very basic definition of marketing, but realistically, you have to help put a real marketing plan in place. And that's OK!
successfully market to your hosted services offerings, you need a plan.
2016 is the year to grow your hosting business, and on the Citrix Summit 2016 I am excited to help move a collection of marketing tips and tricks, and start on a real execute marketing plan.
Participants of SUM180 the Citrix Service Provider track get first access to a normative sample three-month marketing plan - built specifically for Citrix Service Provider. SUM180 the elements of this plan will break
A solid foundation
The basis of a great marketing plan is based on two important elements .. 1) Knowing who your buyer (or buyers) 2 ) Create clear messaging for the buyer. Add SUM180 learn how to identify where the market dynamics for hosted premiums is and how to create clear messaging targeted that can be applied in your company to attract new buyers and expand opportunity with existing customers.
integration savvy marketing tactics in your plan.
Once you have defined your buyer (s) and create clear messaging, you need to start thinking about how to raise the word of your sales pipeline. Whether it's a customer presentation deck for your sales team, an email marketing campaign, videos, blog posts, social media or a live event - you have already set up your messaging, so you just have to figure out how it to make it come to life. Add SUM180, I will. Through proven marketing tactics like the ones I listed just go and show you concrete examples of Citrix Service Provider colleagues who are already finding success
Turnkey marketing resources for Citrix Service Provider
Think not have the time to write and create all this content and marketing activities from scratch? As we talk through each marketing tactic, we will advise you of Citrix Service Provider Marketing and Sales Enablement resources turnkey. From desktop-as-a-Service Messaging Source Doc, to an e-mail care series and much more are these resources, making it easier for you to execute your marketing plan.
win a session free marketing consultation with the team Citrix Service Provider!
I am thrilled to say that this meeting participants have the chance to give the members of the Citrix Service Provider team to win a day off marketing consultancy. The winner will be drawn on completion of the Citrix Summit.
If you are interested in growing your marketing know-how to take, please session in the new Citrix Summit attend marketing track.
I look forward to you! Register for Citrix Summit 2016 today
Stay connected -. Follow Citrix Partner Network on LinkedIn Facebook and @CitrixPartners Twitter | Join the #CitrixSummit conversation
0 Komentar