The role of the CIO is changing rapidly -. And it is time,
for CIOs in recent years in Articles A recurring theme was repositioning will be to save in the direction rather than just costs to the company's growth focused. done well, IT is transformed from a cost center, the epicenter of growth and new opportunities is to be.
A recent article on CIO.com Michelle Garvey, the new CIO of J. Crew, citing that "The once high-flying clothing brand Ann Inc. CIO Michelle Garvey hired as their business is looking at a time to strengthen when many clothing retailers are struggling to keep their swagger. " In other words, to be has brought Garvey grow the business . she's not there to outsource IT or reduce costs by an unsustainable amount, it is there to find revenue growth opportunities that emerging markets and addressing needs innovative technology to respond to change faster than its competitors.
It had been not too many years ago that you would bring to focus in a new CMO or COO to drive sales growth. Now there is a visible shift within companies, as J. Crew, as they realize that the CIO playing an important role in driving revenue and new sources of income, as they have a practical role to identify with the IT infrastructure designing and can, and implementation of innovative technologies to make a strong financial impact. In other words, they have the CIO made the new CRO. Chief Revenue Officer
This should not be any surprise to anyone, the attention is. We have increasingly years IT take strategic role in the company steadily observed. WalMart uses the Twitter fire hose just-in-time product placement to make decisions in their stores to reduce UPS route optimization software fuel costs and more effectively plan delivery to the same amount can support to infrastructure larger sale, and any great financial is not with the software only do accounting, but actively generate automated trading income. Progressive companies dominate IT into the fabric of their product offerings weaving.
As IT manages its business, the drivers for applications and their development will be more intense than ever. Apps are not only counting on the things or add columns of numbers. They are perhaps the first and last thing a customer can see if our brand engagement - they are part of are the customer experience. Good apps differentiator. Large applications increase the commitment of a glorified Point of Sale is an experience to be alone, that the customer withdraws and creates brand loyalty. In fact, IT itself lead generation engine marketing is earlier, and drives awareness of a company's products and / or services. IT is no longer just an enabler of transactions or business, it is the driver of sales.
The CIO has the CRO.
Executive Leadership Team? Make room for another ... there's a new sheriff in town.
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