Customer loyalty through meaningful innovation deserve

8:15 PM
Customer loyalty through meaningful innovation deserve -
This is the second installment of the new series "Real Talk with Bill Burley."

My last blog post focused on the Citrix approach to innovation, and why it is important, with our Citrix Secure Browser, as an example of a broad-based innovation that can transform as the IT software provides. But that is just the tip of our iceberg Innovations.

looking to customers Listening deeper means, in every industry we serve, and ask, "What are your people try to do"

Then we wonder what we can do to make their workday more productive and meaningful.

Fix a customer problem or to make their life easier, and chances are, you set a problem other face. This value is to attract new customers and repeat lead the company. Which is why #EveryoneUsesCitrix.

For example, the top 10 healthcare companies based in the United States on Citrix. Why? Not surprisingly, doctors, nurses and other healthcare professionals choose their careers to help others to treat sickness, accelerate recovery times and improve the overall quality of life of their patients.

To achieve this, doctors, nurses and other professionals need fast and secure access to electronic medical records, computer peripherals such as scanners and patient monitors and specialized medical applications. However, the more time they deal with the technology, the less time they have to care for the patient.

Therefore Citrix functions specifically designed for hospitals, clinics and other patient care scenarios such as instant notification with anonymous login, session prelaunch / linger and quick-connect APIs. All these features provide doctors, nurses and other caregivers with instant access to the information and tools they need as they move from patient to patient.

With Citrix, they can focus on healing and life-threatening emergencies to deal effectively concern, not about the technology.

Our products also Dictation and support the voice recognition software for the same reason, can support these dedicated people focus on what matters ... their patients is important.

this customer -driven innovation to deliver real value to companies in the healthcare industry that you do not find in any of our competitor's products.

What about other sectors and markets? Let us an example in the public sector have a look.

Exelon Corporation, a leading US utility, needed a way to ensure maintenance and management processes within power generation plants. Citrix XenMobile digitize a platform by Worx Home offered an electronic work package that covers the entire maintenance process to create schematics and maintenance checklists. With this new method, the plant will employee has access to all documentation and applications they need on an iPad, dramatically simplify their work, speed to reduce processes and costs.

Once the system was Exelon implementation and adoption of the IT organization and developers, new applications could create to further safety at work as to improve an app for reader that they homes where aggressive dogs are keep employees safer as they make their rounds.

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that is customer-centric innovation, dramatically improve efficiency in the company and make a real difference in the day-to-day lives of workers.

and we get better and faster tight on them, through product development processes and accelerate the frequency of release cycles.

In fact, last summer, a financial services customer due to new regulatory requirements of the Hong Kong Monetary Authority was concerned that prison broken iPhones were to be a security risk. They asked us if we could detect and then automatically blocks access to all sensitive applications or data on prison-broken iPhones -. Without the need for MDM

Within a few weeks after the first application that we developed that the function for detecting and related access restrictions and gave it with our next release. Not only do we. A happy customer, but we are seeing a high demand for this function in the financial services industry, where CIOs and CSOs are looking for better ways to protect sensitive customer and financial information

Some years ago, a request like that would taken months to develop and bring to market. Today Citrix can deliver on this speed, far other technology providers outpacing our industry.

that innovation is what counts.

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