The mid-market is an important for Citrix, and recently we have announced updates that directly to our partner program and incentive portfolio, sales activities rewarded in this room
Our new incentive system was developed to confirm two key sales functions :.
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rotate identifying and qualifying opportunities
- Performing solution selling activities, including proof -of-concept and demonstration of technology solutions
Second, we have a new rollout Strategic Development Fund for Citrix Solution Advisors (CSA) and distributors to replace our existing marketing programs. The initiative will provide partners with funds available to reduce the cost of marketing demand generation activities that the highest ROI opportunities in the central square target.
Finally, we simplify ensure our Citrix Advisor Rewards (CAR) program that our partners create a predictable model of cooperation with Citrix sales enjoy, so we can reward their sales activities throughout the sales cycle.
of Citrix Partner Program is consistently recognized and rewarded as exceptional, awards such as 5-star ratings earn in CRN Partner Program Guide. The new portfolio of incentives ensures that partners who invest in Citrix and pursue common goals continue to get the most benefit.
Here's what one of our valued partner, Mike Strohl, CEO, Entisys to say about having a new program update:
"These new programs are focused on what is at the heart of success as it relates to partners driving net new business, particularly in the middle market. investments in marketing and business development in cooperation with the Citrix team to create these new opportunities. Significant rewards that attention from sales teams and entrepreneurs . obtained finally is a program that is easy to manage, that no negative impact on everyone involved has. Our commitment and focus on Citrix just got much deeper. "
During this program updates important to the mid-market focused opportunity that incentives are in all market segments are available.
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