Out for a night on the town and need a return to home safely? Of course, you could call a taxi, but why when you have the Uber app on your phone? Uber is a relatively cheap convenient way to get where you need to go, but the service has its drawbacks.
One of the disadvantages regarding the outcry over the privacy policies of data Uber. Uber's customers, partners, and even governments expressed concern about how the working-sharing service manages consumer data that should remain private. What are the issues behind the problem? What measures Uber take to improve it?
The rapid growth contributing to the problem
therefew years, Uber was new, and many people had no idea of how it worked. Today, the service is widespread and part of everyday life in nearly 300 cities around the world. While the rapid expansion is great for Uber, it does not come without its growing pains. As a blog post on the New York Times website points out, "As Uber has grown, the company has not properly scale of its internal tools and privacy policies of the data at a fairly rapid pace."
is Uber about to slow down and reassess its policies before it develops into more cities? It seems unlikely. the start-up is always in search of new territories to demand ; however, a part of their new security is taken to be more aware of the desire of regulators in Europe and the Asia-Pacific Perhaps the impending growth of the company will take place with a little more finesse. than in the past.
of course, growth at a breakneck pace can seem more of an excuse than a valid reason for the confidentiality of data blunders. for example, Uber used to have this they called an option "God View" for employees that enabled them to track the real-time riders. This feature does not exist anymore, but it still shows an amazing lack of sensitivity of the right to privacy of their riders.
A Mangled reputation
popularity seemingly overnight Uber occurred in no little part to its aggressive stance on businesses. As CNBC highlights, Uber "once a little proud of his antagonistic attitude." It is no secret that taxi drivers do not like Uber; they believe the services are hurting their business because of its cheap rates and that the drivers usually do not provide advice. Uber and do not really care how taxi drivers feel about the situation.
However, the taxi drivers are not the only ones with a bitter taste in the mouth when it comes to Uber. The service has faced monumental legal battles in both the US and abroad. Just a few examples:
- In December 2014, Uber had to suspend services in Portland, Oregon after the city accused of operating an illegal transport service
- In mid-January. 2015, South Carolina ordered Uber to stop operating in the state.
- Also in January, a woman in India filed a lawsuit against Uber, saying the driver sexually assaulted.
- in December 2014, the Department of Land Transport of Thailand ordered the company to end its operations in the country.
Indeed, Uber is a nasty business. However, if they wish to continue to thrive and maintain their share of $ 40 billion, they need to eat a lot of humble pie. Uber seems to recognize this. In their efforts to put a better face on the company, they recently issued a promise to tighten their data privacy policies. It also seems likely that they will put forth more effort to establish friendly relations with the authorities.
troubling incidents lead to a verification
The litany of troubles Uber does not prevent friction with the taxi drivers and governments. Vice President of Uber once suggested they dig into the personal lives of critical journalists; a man said Uber broadcast its location data to a crowd in Chicago, and BuzzFeed reported that available Uber history of driving a journalist.
Shortly after the last incident, Uber has made a promise to work on their approach to data privacy. It began with an audit. Harriet Pearson of the Washington law firm Hogan Lovells supervised the audit. What were the findings of Pearson?
audit revealed a "strong policy" with "Room for Improvement"
Section of the New York Times mentioned Pearson cited as saying, "Uber has a strong privacy program in place . Is there room for improvement? Yes. "
As things are, Uber gives employees informal reminders on data privacy with little real training. Part of the new promise of Uber about privacy is to follow all the recommendations of the audit, which includes a warning to implement a mandatory training program that delves into the data security and privacy.
the training is not the only thing missing for Uber. Time magazine asked some questions that remain unanswered by carpooling giant:
- How Uber employees can view personal data Uber does not provide an exact figure, but they claim that only employees who have legitimate reasons to access the data can do.
- How Uber prevent employees from watching personal information? There is a password system and other technical measures in place. The details are fuzzy, but the audit found that the Uber monitoring system is effective.
- Is Uber discipline employees for violation of privacy? Time said, "Uber will say. We know that "disciplined" Executive of New York Uber Josh Mohrer in November to monitor the tower BuzzFeed reporter ... Other than that, we do not have evidence of employees Uber committed other violations of privacy . "
Can you Trust Uber?
it seems that no matter how many precautions you take, there is still something there that threatens your privacy data . you can avoid Uber completely and eliminate the risks associated with using the service, you can wait until Uber releases its new privacy policy before rolling again, or you can accept the risks and continue to use the service. It is a call to personal judgment, but perhaps the wisest option is the second :. Wait and see what happens
Nobody disputes the usefulness of Uber but the doubts surrounding their privacy policies are sufficient data to make someone think twice about using the service.
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