As the streaming entertainment is rapidly replacing traditional broadcast and cable networks, customers have a broader menu of choice and full control over when they want to watch their favorite programs.
More difficult to control, however, is the geographical access to services. A growing number of streaming service providers limit their services to customers who live within certain boundaries. antitrust investigation of Europe examines the legality of this practice, however, and the results may change the way you experience entertainment streaming both at home and abroad.
Who is targeted by the Antitrust Probe
The EU antitrust investigation aims to Sky UK and six film studios of Hollywood. Disney, NBC Universal, Paramount Pictures, Sony, Twentieth Century Fox and Warner Bros. are all included in the survey. Sky UK and six movie studios have signed an agreement that requires Sky UK block viewers outside the UK customers outside these boundaries are excluded from watching movies these companies both through services online and via satellite.
In return, the participating movie studios prevent other broadcasters to share their pay TV services throughout the UK and Ireland, giving Sky UK exclusivity in their territory.
EU accusation
The agreement is subject to the EU survey because it is against the principle of the single market of the EU. The Digital Agenda of the single market in the EU was designed to eliminate the geographical barriers between European countries and to eliminate this type of geo-blocking. The European Commission ensures that consumers who buy content such as movies and music can be accessed from all countries in Europe.
By unifying the digital market in Europe, the Commission hopes to facilitate the kind of scaling that is required for their technology industry to compete with rivals such as Asia and the United States. Division of agreements for technology services within the EU are undermining these efforts.
How VPN Battle Geo-Restriction
If the European Commission prevails, these agreements can be forced to change, providing access to streaming TV and movies across Europe and elimination of geographical restrictions within the EU. However, it is possible for consumers to circumvent these geographical restrictions even though the probe is pending. If you are interested in access programming Sky UK outside the UK and Ireland, you can make it through a VPN.
A VPN or Virtual Private Network, is generally used as a security measure. It encrypts and protects your data so you can surf the web, conduct business, share documents, or watch streaming entertainment anywhere without security problems. VPN may also help you to access geo-restricted content by routing your information through a server in the location agreed.
Connecting via VPN now
If you do not want to wait for the legal battle to remove geo-restriction for you, you can start watching your favorite immediately emissions with a program like Hotspot Shield . Connecting via VPN is surprisingly easy. Download Hotspot Shield to the appropriate device and access the settings. The Elite, the premium version, you can choose your virtual location to determine where entertainment provider sees you connect from. If you want access to Sky UK, login to your account and select Elite UK as a virtual location within the application. Once you're set up, you can access your favorite content (Netflix, Pandora, ITV, BBC iPlayer, 4 All, Yahoo screen, and many others), no matter where you are.
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Geo-restriction is a constant struggle, not only in the EU but worldwide. entertainment providers naturally want to maintain control over who has access to their content, but this is becoming increasingly difficult. The technology provides an easy, even for consumers every day to get around these restrictions and access to a global bank entertainment broadcast and online content, regardless of the physical location of the viewer. How entertainment providers will choose to respond to the push back in this area remains to be seen.
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