Have a Coke (and a smile!) With Arca Continental

11:30 AM
Have a Coke (and a smile!) With Arca Continental -

Awards season at Citrix has started and my team and I are looking forward to share a look behind the scenes, as we the created videos for the 2016 innovation Awards program.

We ended up in Monterrey, Mexico on Saturday, a week video shoot for Finalist Arca Continental (AC) is planning one of the largest Coca-Cola bottlers and distributors in Latin America . That night for dinner we met Eduardo Galvan, the IT team at AC who shared with us that more than 60% of their business from smaller 'Mom' n Pop comes' own stores or tienditas .

during the week we have learned to thrive more about Arca Continental commitment these smaller shops as central to the support of the rural communities in Mexico to hold, in addition to serving to its larger retail customers.

of our first interview with José Güereque, CIO at Arca Continental, we could his passion for the people of AC and the pride they take in their company civilian. [1945005sehen] Whether the Insurgentes bottling tour the distribution center in Guadalupe, or the Bokados snack factory outside of Monterrey, it was fascinating to see how this super-efficient organization of their social responsibility to heart.

We also drove outside the city to visit is a small, family Tiendita and get them to make it into stores and the customers who rely on them for food and local services. The neighborhood After chatting with the shopkeepers about their experiences with Arca Continental, she said:

AC is much more than just a company that brings us Coca-Cola, we are part of their family [ACoptimierenihreOperationenfürWachstumundExpansion

this is really brought the story full circle, helps us to understand how Citrix technology helps, while the main results provide - a positive impact on the communities and individual customers they serve. This is not unlike the difference between drinking soda from the can, as compared to a bottle, compared with plastic, for example.

culture is a big part of AC, and later that day Jose and Raul Morales, head of the IT team, invited us to an authentic 'Monterrey dinner "La Felix Restaurant, the beautiful mountains surrounding the city ​​overlooking. Share A big thanks to Arca Continental for its history with Citrix and its generous spirit of Mexican hospitality. We had great conversation, ate the food is amazing and enjoyed learning what it means to be a part of AC family.

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