For many of us who download the latest apps on our smartphones - how many of us consider the risk of privacy at stake? An increasing number of mobile software applications depend on the location of a user as part of what they do.
According to a recent New York Times blog, market research firm Nielsen reports that many Americans, especially women, have strong concerns about the loss of privacy due to the use of mobile services based on location. Nielson report appeared one day after another report revealing that the Apple iPhone and iPad 3G actively store data on users' locations. The report states that 59 percent of women have privacy problems with these services, compared to 52% of men; and confidentiality were significantly higher in people over 45
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