What happens when you introduce features like Facebook messages, events, and News Feed at the office? The answer lies in the reception of the corporate world to the last request of Facebook, Facebook at work. Brought on 14 January, the latest brainchild of Mark Zuckerberg has yet to score points with the entrepreneurs. At this rate, it can never reach the same status as glorified good old regular Facebook.
In fact, some critics seem downright hate the new business version of Facebook. Oliver Burkeman of theguardian.com called a "manifestly terrible idea" that could easily turn the office everyday in a "hell-hole dystopian paranoia and confusion."
Here is a look at six reasons why America's entrepreneurs are clucking their tongues to offering Zuckerberg.
people are tired of Facebook
Wired.com writer Davey Alba recently wrote an article titled "Facebook at Work" is launching You can never not be on Facebook. "As Alba is good for a laugh, but it is also painfully accurate. In December 2014, Facebook had an average of 80 million daily active users. The median amount of time spent on Facebook per visit is 18 minutes ., and about 28 percent of all users aged 18-34 visit before their feet hit the floor in the morning
Frankly, some people are burned on Facebook - even when they can not his eyes off. and others prefer to keep their workplace free time suck that haunts them at home.
people are wary of Facebook
Hard-core researchers as the Ethan Koss University of Michigan and traditional thinkers like Dr. Douglas Kenrick in Psychology Today have documented the negative psychological effects of the use of Facebook. Before Facebook at work, the only place where the controversial entity supposedly did flying was not the workplace. Now Zuckerberg wants to monopolize the time people between nine hours and five as well
But Facebook has left a bitter taste in many mouths -. Even addicts. The sting of Facebook envy, loneliness of the use of solitary Internet - these phenomena are real and painful. People are suffering. They are suspicious of Facebook, and inviting in the place of work just does not whet the appetite.
People Mistrust machine Ad
Another reason tycoons are not tripping over the carpet invite Facebook concerns within the financial motivation of Facebook. We are all painfully aware of the purpose behind the dependence Zuckerberg social platform: money. Sidebars crawling with advertisements. News feeds spit sponsored ads and the proposed titles. Recreationally, we look beyond the inconvenience to connect with friends and family online. Nevertheless, we know that the ads are there.
Since its creation, the effectiveness of Facebook as an ad Machine soared. In Q4 2014, the company earned $ 3.85 billion in revenue. $ 2.62 billion of that money rolled in profits from advertising. Revenue grew every quarter since 09, when the roller coaster ride began.
Facebook To design a useful desktop tool with altruistic motives for too jaded people. . And rightly
The Mistrust people "Free"
Facebook low price of work - free - could prompt a handful of business leaders, but could he keep realistic with the changing business needs? Some seasoned professionals believe that entrusting the security of a multi-million dollar Facebook seems risky, even ridiculous.
For recreational purposes, Facebook does not cost anything. However, consumers who participate in the pay platform with an invisible currency: their personal data. In 2011, the company Mark Zuckerberg has denied the use of bug tracking for purposes of data mining. But last June, the entity announced it would ignore all "Do Not Track" settings. Facebook is the "Big Brother" of the digital world.
How companies can trust an entity that consumers bait for their personal data? In short, they can not. AJ Bellarosa, digital director of global consulting firm Bluewolf of affairs, echoed that sentiment, saying, "Companies need to feel they can communicate. . . without being followed by the host platform. "
If Facebook at work even cost a small fee, the grounds of the business may seem pure. However, Facebook offers the free service and raises eyebrows ... and suspicion.
People have preconceived notions of Facebook
Facebook has served the masses for years, but his resume to the company is a derisory. Analyst Daniel Rasmus fears the experiences of the platform will result in the business world, its applications will be useless, even "wrong." as a person with a degree of communication that requires the work of brain surgeon, a little gap between the two areas. However, no hospital administrator in his right mind would hire a communications major to perform delicate brain surgeries.
Maybe Zuckerberg and his team poured their hearts and their souls in this new product. The problem is that potential customers do not see that. When potential customers imagine Facebook to work as a business tool, they remind their Facebook personal experiences. Thoughts of FarmVille, Diamond Dash, and Candy Crush Saga come to mind. These thoughts are not professional enough to support a company. If in doubt, it is easier to stick with the business social network Yammer or Chatter as established.
People do not want to mix business with pleasure
Privacy is a major concern in most trades. Facebook's reputation for safeguarding privacy has missed the boat long ago. Although workers had to learn all privacy settings and jump through every hoop, problems would still arise. Private information would trickle out.
Consider the unfortunate saga of a transgender woman, once a man who sent inadvertently coworker a Gchat messages using its male name. How many of us have accidentally sent a text message a private message, potentially embarrassing to the wrong person because of human error? Many employees slightly walk to work as it is. Start Facebook into the mix would just add another layer of stress for the working day.
View latest idea of Zuckerberg slammed's like watching the star quarterback in high school was turned down for a prom date. Zuckerberg, in fact, made his first million shortly after completing high school. However, the brightest and the best entrepreneurs in the world even come with a floppy idea once in a while, and Facebook at work may find themselves in this category.
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