A look at what happened when Uganda has blocked social media sites on February 18, 2016.
INTRODUCTION
Unfortunately, the situations in which social media is blocked around the world are becoming more common. A Golden Frog we believe that everyone should have access to a free and open Internet free of censorship -. This means that when social media is blocked, we jump into action
To illustrate how we respond to these social media block, I 've taken a look at a recent situation where social media was blocked in Uganda. The case study below provides a look inside these blocks that mean to us as a marketing team, and as a global VPN provider.
DAY PACK
7:45 :. We understand that social media is blocked in Uganda
7:50 We check the trusted media and Twitter for new vet. And, it turns out to be true. The government of Uganda has blocked social media as part of their election day. As reported by the BBC why the block is "to ensure that the services would not be used to bribe voters."
08:00 we act quickly, team collaboration to get our answer ready. This includes design images, writing content for our website and the development of social messages. We then select a registration page VyprVPN, so we can provide people in Uganda a way to access a free and open Internet.
9:00 am: Within the hour, we're ready to start posting! We publish the content to our blog and social channels, and enter the online conversation using hashtags to trend # Uganda Decides and # Uganda Elections.
10:00 :. We continue to monitor the situation throughout the day, sharing several messages and update content as needed
11.00 word travels fast! We begin to see VyprVPN appear in the news and the conversation on social issues. VyprVPN is mentioned as a way to maintain access to social media in Uganda, despite the government block
12.00 :. now that we are running and the busiest part of our day is over, but the situation is not. We continue for the duration of the block of four days to ensure we reach as many people as possible
RESULTS
- Our tweet was retweeted 308 times and 153 times enjoyed with great commitment.
- VyprVPN connections to Uganda rose over 3000% block of the day.
- Visits to our website from Uganda rose nearly 20,000% after the block.
- VyprVPN was mentioned by several media and bloggers in connection with the block. A blogger quoted our participation in a blog post on the broader issue of regulation of social media.
CONCLUSION
As a company committed to a free and open Internet, Golden Frog is opposed to censorship and aims to provide access to Internet without restriction. These values are described in our Vision document, and we build tools like VyprVPN to make access to the Internet without restriction as possible.
This case study illustrates the power of VPNs by providing unlimited access to the Internet. People in Uganda who were able to connect via VyprVPN or other virtual private networks were ale to restore their freedom and speak out online in the political process. They were able to participate in the conversation and share their views surrounding the elections, which is a precious right to freedom of expression.
This case also illustrates the importance of quick response in marketing. censorship situations often develop suddenly and unexpectedly, making time and critical response organization. To make the tools available in case of need, we must be ready to respond - from the time before the event started throughout the process to enter the conversation. It was important we worked as a team to coordinate our response and our message quickly. Social media has served as an instrumental tool, which allows us to reach people worldwide.
This illustrates the power of the Internet to connect people. It's pretty amazing to think that we could help people more than 8,000 miles in Uganda social media access. I am proud to be part of a team that cares deeply about Internet freedom, and works to increase the freedom of the Internet around the world.
PARTICIPATE
- Read our blog from the date of closure of social media.
- learn more about the case of Access Now.
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