Most average users of the Internet are not much of an idea about how different sites track their behaviors, and they probably do not know how much personal information is tracked and saved - especially by search engines like Google
Google is still the largest search engine in the world, representing over 64% of all searches .. This equates to over 2 billion Internet search queries per day.
With all this research and the quick results they produce, a major fact is lost in the process. Google and all other major search engines with, is to save key information about you on its powerful servers.
These so-called "server logs" contain a wealth of information such as your search queries, Web applications, Internet Protocol (IP) addresses, type of browser you use, your language browser, and date and time of your search query.
and you might think, "Sure, but they do not know my name, where I live, or something like that, right?"
But you will be sorely disappointed.
If you happen to use other Google services such as YouTube, Google Maps, Google Plus, Google chat, Gmail, etc, Google has enough data to know much more about you than you think . Not only Google can tell where you live, it can also know your age, health problems, political affiliations, religious views, and more.
If you look at the list of information that is followed, monitored and stored for every single search query, it seems that this could be innocuous anonymous, even. The reality, however, is a different story.
The idea is that this information is stored to help provide more accurate results, fast search possible. The more a person (or in this case a company) knows about you, the more effective they can be in helping to guide you to the right place.
Consider your plan to buy a birthday gift for someone you know. If you do not really know much about him, so how do you choose the perfect gift? In this case, you'd probably base your final decision on whether a man or a woman, age, and perhaps even the profession of the person.
The more you know about someone, the more refined you can make your potential choice for that perfect gift, right? This is the same concept behind the Google tracking and storing your information: it helps them to continue to refine their search results to better serve you
This is what it looks like in practice :.
Google Knows Your Place
Knowing your location is critical to the ability of Google to provide you with good search results. What good serve you for a restaurant in Dubai appear when you search on the spots for your date night?
Maybe you have the resources for an international night-out, but in most cases, people want local. Storing your location and language makes it easier for Google to do just that.
So how Google knows where you live? Your IP address.
Your IP address is a unique numeric address of your PC. Your computer, tablet, and even your smartphone receive an IP address from the ISP that you use to access the Internet.
Each ISP and all the IP addresses they assign users are specific to certain geographic locations. This means that Google could end up access to your country, state, and city.
In fact, Google could even access your full address if you used the "My Location" feature on Google Maps. This revelation may be enough to cause almost everyone who values privacy and security, even remotely take a moment, pause and ask whether it is worthwhile to search looking recipe small bacon cakes in exchange for this type of personal information.
How much are you comfortable sharing with major companies like Google when all you really want to do is find out what movies are playing in your area? Such sharing could start with your city or address, but then maybe your name? What about your search history?
There are many people out there who prefer not to share their search history with other people, especially family and friends. We consider our time on the Internet as private, but it is not really private at all.
Knowing the kind of information that Google and other search engines can store is one thing. What they could do with it is quite another altogether ...
What Google with your personal information?
Google is proud of its commitment to privacy and security throughout its early years. In those days, basic premise of the user information storage business was to make them more powerful and reliable search engine in the world.
Today, Google uses information and data mainly concerning you to provide more personalized search results and serve you more targeted ads.
But since 9/11, the US government took Google and other companies to court to have access to this personal information private. Although their efforts are generally related to specific keywords, such as "terrorist networks" or "how to build a bomb," the line that must not be crossed is legally defined.
Taking Back Control
One of the first things that most people ask when they realize that their personal information is not longer private - even using search engines - is " what can I do to protect myself "
the answer really depends on the balance you want to achieve between access to online information and what you're willing to give up to get it.
Here are some options available if you are concerned you Google tracking and recording of your research:
1) Use the library computer
If you are really private, you can visit a local library and sign in using their computers with free access to perform all your searches. No matter what you want, nobody will be able to trace you.
2) Use DuckDuckGo Search Engine
DuckDuckGo is an alternative search engine to Google that does not follow you when you do your research on its site. Furthermoe, it does not connect personally identifiable information or save your search history.
According to DuckDuckGo's privacy policy, "Your search history is safe with us, because it can not be related to you in any way ... When you search DuckDuckGo, we do not know who you are and there is no way to tie your research together. "
3) use a virtual private network (VPN) Service
the use of a service VPN allows you to surf the web anonymously and safely. By accessing a VPN service, you can make any type of personal or private research online without the fear of coming back to haunt you.
Best of all, it's easy to use a VPN service. After installing the VPN client on your device, you can connect to the VPN server using your own ISP, and you will receive an anonymous IP address that allows you to do what you want online without worrying about anyone track your online activities.
If the online privacy is important to you, using a VPN service is a great option.
understanding the information you put online and can see it, you'll be able to take steps to protect yourself.
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