The US FCC has proposed new privacy rules for Internet service providers last week. These rules were seen by some defenders of privacy as a postive step, but not favored by leading telecommunications operators like AT & T
The Hills described these rules :. "Forcing ISPs broadband for permission before using or sharing the data customers. Under the rule, customers must explicitly consent to their data shared with other companies or used unless it is necessary to provide a service or necessary for affiliates market services. However, consumers can choose from these conditions, "
As reported by ProPublica, here are 5 key things to know about the new rules :.
- The new rules prohibit Internet providers sharing of customer information with third parties unless customers opted in.
- More data types are protected by the rule, beyond those previously required for operators to telephony. These data include Internet activities "related to a unique identification number."
- Verizon can not continue to use its "zombie cookie" on behalf of AOL (which is a subsidiary of Verizon) . This comes after Verizon paid a large fine to settle FCC feeds.
- AT & T can keep marketing its Internet service GigaPower, which allows AT & T to display web pages and requests of its customers looking for a reduced rate.
- The rule covers metadata, not the content. "This means that if a customer visits an unencrypted site, the ISP could still view and share the content of this website without consent."
These rules seem to be a starting point for the protection of stronger privacy. We will look to see if they pass.
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